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Welcome to Ella for Parents™ !

This platform of Ella Family Technologies LLC, also known as Ella for Parents (collectively, the “Website”), provides a resource for Parents to find Baby Helpers during the first year of life with their newborn. This Privacy Policy governs the way in which Ella Family Technologies LLC (hereafter referred to as “Ella,” “we” and “us”) collects, uses, and discloses information collected from users (collectively “you” or “your”) of the Website (including any applicable mobile applications related to ELLA) (together, collectively, the “Service”). By accessing, using the Website and any materials or contents from the Website, you acknowledge and agree to this Privacy Policy and also agree to the Terms of Use of the Website which can be found in the Terms of Use page of this Website . If you do not agree with the Privacy Policy or the Terms of Use, you may not use the Website.

Please note that Ella is currently only operating in Austin, Texas and the surrounding suburbs of Austin.

We do not serve anybody outside of this Austin area and do not expect anyone outside of Texas to use this Website.

Kindly do not use our Website if you are accessing the Website outside of the Austin, Texas area. 

Website User Data

(a) ELLA collects Personal Information which may include but is not limited to your name, mailing address, phone number, email address, cookies, IP logs, and other information that you provide to become a member/subscriber/registrant of the Website such as your background, experience, course work, abilities, or personal recommendations (collectively “Personal Information”). If you fill out a Contact Us form or email us, ELLA will use that information to respond to your request. Your Personal Information will not be distributed or shared with third parties unless it is to transact such business as you have contracted ELLA to do, to comply with any legal processes and/or law enforcement requests, or in order to conduct any business as ELLA, in its sole subjective discretion, deems reasonable.

(b) ELLA collects and stores Personal Information automatically and in the aggregate. ELLA will use the information that ELLA collects to provide and maintain the Website as ELLA deems appropriate in its sole discretion. When you visit the Website, ELLA may store some or all of the following: the IP address from which you access the Website, the date and time, the IP address of the web site from which you linked to the Website, the name of the file or words you searched on the Website, items clicked on a page, the browser and operating system used. 

(c) ELLA may use Persistent Cookies to gain aggregate metrics on site usage to understand how people are using the site and how ELLA can make it better. You may have software on your computer that will allow you to decline or deactivate Internet cookies, but if you do so, some features of the Website may not work properly for you. For instructions on how to remove cookies from your hard drive, go to your browser options for detailed instructions. In addition, further information regarding cookies may be available on other websites or from your Internet service or browser provider.

(d) ELLA may use web metrics services to track activity on the Website. ELLA uses this information to help it develop the Website, analyze patterns of usage, and to make the Website more useful. This information is not used for associating search terms or patterns of site navigation with individual users. The Website is not presently configured to support Do Not Track (“DNT”) signals from web browsers. You may update the personal information you provided by logging into your account and accessing your account settings. If you would like to remove some of the personal information you have on this Website, you may do so by editing or deleting that item in your My Account area (or by contacting Please give us at least 10 business days to respond to this request.


In some cases, we may not be able to reasonably accommodate your request to remove your personal information, in which case we will let you know if we are unable to do so and why. A request to delete your account is different from a request to unsubscribe from emails and communications. Users may opt to unsubscribe from our email alerts, which will terminate the issuance of automatically generated emails that inform you of the promotions that we feature.


To delete your account entirely from the Website, you must email, with the subject line, “DELETE ACCOUNT”. Please note that any fees paid to be listed on this Website are non-refundable, as such, a request to delete an account will not result in a fee refund, no matter the duration of one's Baby Helper account on this Website. The Website is not intended for individuals under the age of 18. Accordingly, ELLA does not knowingly collect, either online or offline, personal information from individuals under the age of 18.

(e)  Compliance with Laws or Law Enforcement.

ELLA must cooperate with government and law enforcement officials and private parties to enforce and comply with the law. In the event of a claim and/or legal process (including but not limited to subpoenas), to protect the property and rights of the Website or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to pose a risk of being illegal, unethical, inappropriate or legally actionable, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we in our sole discretion find necessary or appropriate.

Business Transfers

In the event of a merger, acquisition, bankruptcy, reorganization, or sale of a portion or all assets, ELLA may sell, transfer or otherwise share some or all of its assets, and your Personal Information may be transferred as part of that transaction. To the maximum extent allowable by law, the Privacy Policy will apply to the User information as transferred to the successor entity. However, User information submitted after a transfer to a successor entity may be subject to a new privacy policy adopted by the successor entity.

Please note that data transported over an open network, such as the Internet or e-mail, may be accessible to any individual and publicly. ELLA cannot guarantee the confidentiality of any communication or material transmitted via such open networks. When disclosing any personal information via an open network, you should remain mindful of the fact that it is potentially accessible to others, and consequently, can be collected and used by others without your consent. Your data may be lost during transmission or may be accessed by unauthorized parties. ELLA does not accept any liability for direct or indirect losses with respect to the security of your Personal Information or data during its transfer via our Website or the Internet generally. Please use other means of communication if you think this is necessary or prudent for security reasons. Your user accounts are protected by the password you use to access your online account with ELLA, and we urge you to take steps to keep your password safe. If you feel your password has been compromised, you should change it immediately by logging into your account and visiting the “My Account” section. After you have finished using our Site, you should log out of your account and exit your browser.


External Site Links

The Website may link to web sites created and maintained by public and private organizations which may include or offer third party products or services. When you access a linked site you may be disclosing private information, it is your responsibility to keep such information confidential. These third party sites have separate and independent privacy policies. ELLA does not control or guarantee the accuracy, relevance, timeliness, or completeness of information contained on a linked website and does not have responsibility or liability for the content and activities of these linked sites. If you click a link to an outside website, you will leave the Website and are subject to the privacy and security policies of the owners/sponsors of the outside website. ELLA cannot authorize the use of copyrighted materials contained in linked websites. Users must request such authorization from the sponsor of the linked website. ELLA is not responsible and disclaims any responsibility for transmissions users receive from third party, linked websites.


ELLA DOES NOT CONDUCT BACKGROUND CHECKS OR OTHERWISE SCREEN USERS OF THE WEBSITE, whether it is a Baby Helper, Parent, or otherwise. The services offered by ELLA at the Website helps care seekers find caregivers. ELLA strongly recommends that, if any user is introduced to an individual who may be a suitable caregiver, said user should take all reasonable and sensible precautions and steps to assess such individuals. Any information gained  from the Website are based solely upon information submitted by other users of the Website and ELLA makes no guarantees as to its correctness, completeness, or accuracy of such user-submitted information and cannot verify or otherwise ascertain the accuracy of such user-submitted information. Users are solely responsible for undertaking steps to check or otherwise ascertain the accuracy of any user-submitted information. Each user is solely responsible for the accuracy, legality, currency and compliance of its own Material and will be solely liable for false, misleading, inaccurate, infringing or other actionable material contained or referred to therein. Although each member/subscriber/user must agree to these Terms of Use, ELLA cannot guarantee that each member is at least the required minimum age, nor does ELLA accept responsibility or liability for any content, communication or other use or access of the Website by persons under the age of 18 in violation of the Terms of Use. It is also possible that other members/subscribers/registrants or users (including unauthorized users, or “hackers”) may post or transmit offensive or obscene materials through the Website and that you may be involuntarily exposed to such offensive or obscene materials. It is also possible for others to obtain personal information about you via your use of the Website. These individuals may use your information for purposes other than what you intended. ELLA is not responsible for the use of any personal information that you disclose on the Website. Please carefully select the type of information that you post on the Website or release to others. 

ELLA DISCLAIMS ALL LIABILITY, REGARDLESS OF THE FORM OF ACTION, FOR THE ACTS OR OMISSIONS OF OTHER MEMBERS /SUBSCRIBERS/ REGISTRANTS OR USERS (INCLUDING UNAUTHORIZED USERS), WHETHER SUCH ACTS OR OMISSIONS OCCUR DURING THE USE OF THE WEBSITE OR OTHERWISE. ELLA provides any services on an “as is” basis and makes no guarantees as to its correctness, completeness, or accuracy. The Website may contain typographical errors, inaccuracies, or other errors or omissions. Also, unauthorized additions, deletions, or alterations could be made to the Website by third parties without our knowledge. If you believe that information found on the Website is inaccurate or unauthorized, please inform ELLA by contacting us via information provided at the “Contact Us” link. ELLA specifically disclaims any implied warranties of merchantability or fitness for a particular purpose. Further, ELLA does not warrant that your use of the service will be secure, uninterrupted, always available or error-free, or that the service will meet your requirements or that any defects in the service will be corrected. ELLA disclaims liability for, and no warranty is made with respect to, connectivity and availability.


Any provision of this Privacy Policy found to be unenforceable will not void nor affect other provisions of the agreement.

Updates to Privacy Policy

ELLA may revise this Privacy Policy from time to time as new features are added to the Website or as laws change that may affect our services. When ELLA makes changes to the Privacy Policy, they are reflected on this page. Any revised Privacy Policy will apply both to information ELLA already has about you at the time of the change, and any Personal Information submitted or received after the change takes effect. ELLA strongly recommends that you periodically reread this Privacy Policy, to see if there have been any changes to our policies that may affect you.

This Privacy Policy was last modified on February 22, 2024.

If you have any questions regarding these terms or wish to contact us for any matter:


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